7 Steps to A Successful Social Media Video Marketing Strategy

  1. Set Clear Goals - Decide what you want to achieve with your social media video marketing strategy. Are you trying to drive more traffic to your website, increase brand awareness, or increase customer engagement?
  2. Identify Your Target Audience - Knowing who you are targeting is essential for creating effective content. Get to know your audience’s interests, preferences, and demographics.
  3. Choose The Right Platforms - Different platforms have different features and capabilities. Consider factors like organic reach, advertising options, and video length limits when deciding which platforms to use.
  4. Create Engaging Content - You want to create content that resonates with your audience and brings them back for more. Try to use creative visuals and storytelling techniques to keep them engaged.
  5. Promote Your Videos - To get the most out of your video marketing strategy, use tactics like paid advertising and influencer marketing to promote your content.
  6. Track & Measure Results - Track the performance of your videos to see what’s working and what isn’t. Use analytics and other data to optimize your strategy and find out what’s driving the most engagement.
  7. Iterate & Improve - As you continue to track and measure the performance of your videos, use the data to identify areas for improvement and make adjustments to your strategy.

When to use TikTok for video marketing

TikTok is an incredibly powerful tool for video marketing. It is a great platform for creating short, engaging videos that can reach a large audience quickly. It is a great way to engage with your target audience and create brand awareness. The best times to use TikTok for video marketing are when you want to target a younger demographic, when you have an entertaining idea to share, and when you want to create a sense of community with your followers. With its simple user-friendly platform, TikTok is an ideal option for businesses of all sizes and industries to maximize their video marketing efforts.

When to use YouTube for video marketing

YouTube is an excellent platform for video marketing because it is widely used and easily accessible. It is an ideal platform for businesses to reach a large audience and market their products or services. It is also an effective way to build brand recognition and credibility. With YouTube, you can create engaging content that will attract viewers, and then use the platform's analytics to track your progress and adjust your strategy accordingly. Additionally, YouTube's search engine optimization and advertising options allow businesses to reach an even larger audience. Overall, YouTube is a great tool for video marketing and should definitely be utilized for any business looking to maximize their reach.

Social media video formats and features

There are many different types of video formats used on social media. The most popular ones are MP4, MOV, AVI, and WMV. Each of these formats have their own advantages and disadvantages. For example, MP4 files are usually smaller in size and can be compressed easily, while MOV files are higher quality and provide better editing options.

In terms of features, social media videos can be enhanced with filters, titles, animations, music, and much more. Depending on the platform, users may be able to add subtitles, trim the video, and add captions. Additionally, some platforms also offer special effects and a range of editing tools for creating more engaging visuals.


  • Landscape and portrait feed video
  • Facebook Live (live streaming)
  • Facebook Stories (disappearing content)

Also check descargar video facebook


  • Landscape and portrait feed video
  • Live streaming (Instagram Live)
  • Instagram Stories (disappearing content)
  • Instagram Reels (short-form and long-form content)


  • Landscape video
  • Portrait video (may use pillarboxing on some uploads)
  • Live streaming
  • YouTube Shorts (portrait, short-form video)


  • Portrait feed video
  • Live streaming
  • TikTok Stories (disappearing content)


  • Landscape and portrait feed video
  • Livestream


  • Landscape feed video
  • Livestream


  • Portrait feed video
  • Idea Pins (set of images, videos or text similar to Stories)

Also check descargar videos pinterest